Operating as the Founder and CEO of Your Goal Concierge, Inc, Erica Kesse operates at the intersection of strategy, wellness. As a mental health professional, coach, fractional COO, and dynamic speaker, Erica empowers leaders to thrive both personally and professionally. With a Person-Centered and Integrative Approach, she offers safety, support, and enhancement to business owners and their teams. Erica believes in helping others align with their authentic selves while achieving sustainable success.

Jeff Crosby, a Greensboro native, is the Brand Specialist behind JustJeffCrosby, a creative agency delivering bold branding, design, and strategy solutions for organizations nationwide. Mostly self-taught, Jeff pairs critical thinking with over a decade of hands-on experience, crafting brand identities that fit like a custom suit and drive real impact. He’s also a proud father, cigar enthusiast, and unapologetic nerd who enjoys jazz, fire pit nights, and the occasional 90s hip-hop throwback.